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Internet

Grift.

A hustle built around extracting money, attention or trust through questionable claims or incentives.

PLAIN ENGLISH

What does Grift mean?

Grift is a broad label for schemes or personas that monetize persuasion without delivering what the audience thinks it is getting. Online, people use the word loosely, so calling something a grift is an accusation rather than proof.

IN THE WILD

How people use it

Politics, finance, creator culture, crypto and online business.

EXAMPLE“People are debating whether the launch is a real product or just another grift.”
ALSO USED AS

grifter · grifting

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