PLAIN ENGLISH
What does Clout mean?
Clout is the ability to attract attention or signal importance because other people recognize your name, audience, connections or reputation. Online, clout itself can become a currency people chase and perform for.
IN THE WILD
How people use it
Social media, creator culture and entertainment.
EXAMPLE“The collab makes more sense as a clout play than a product partnership.”
ALSO USED AS
social clout