Most bios are trying way too hard.
You click an account because one post was interesting, then the bio hits you with:
Founder. Investor. Builder. Storyteller. Helping ambitious people unlock their potential at the intersection of AI, culture and technology.
I already want to leave.
A bio has one job.
Give me enough context that the account makes more sense.
That is it.
It does not need to summarize your career, establish your authority, explain your mission, communicate your values and squeeze in three calls to action before the character limit runs out.
Write like the account
This sounds obvious and somehow gets ignored constantly.
If the account is sarcastic, the bio can be sarcastic.
If the account is anonymous and slightly weird, the bio can be anonymous and slightly weird.
If the account mostly posts about crypto, internet culture and screenshots from obscure Telegram groups, the bio does not need to suddenly sound like a conference speaker.
The bio is part of the character.
It should feel like the same person typed it.
A chaotic account with:
Entrepreneur | Digital Strategist | Web3 Enthusiast
in the bio creates immediate whiplash.
You were posting a picture of a raccoon holding a Solana logo nine seconds ago.
Act accordingly.
You probably need less information
A useful bio might tell me:
- what you generally talk about,
- what you are doing,
- where else to find you,
- or one thing that makes the account easier to understand.
It does not need all four.
Some accounts can get away with one sentence.
Some can get away with three words.
Some can get away with a joke that tells you more than a literal description would.
“Bad trades and worse opinions” is not particularly informative in the traditional sense, but if the entire account is a crypto degen posting trades and making fun of himself, I understand the account immediately.
That is useful.
Titles are dangerous
Not because titles are always bad.
Because people stack them until the bio becomes a tiny trophy shelf.
Founder @Thing Angel Investor Advisor Speaker Creator Operator Ex-whatever
At some point it starts reading like somebody is desperately trying to prevent you from asking what they actually do all day.
If a title is genuinely relevant, use it.
If you run a company and the account talks about that company, saying founder is normal.
If you need six labels to explain why people should listen to you, the labels probably are not helping.
Avoid claims the feed should be proving
“Building the future.”
“Alpha hunter.”
“Helping brands dominate attention.”
“Expert in viral growth.”
Okay.
Show me.
The bio is a terrible place to make giant claims because the reader has not seen enough evidence yet.
It is like meeting somebody at a party and immediately telling them you are extremely funny.
Maybe you are.
Now I am evaluating every sentence.
The strongest accounts often make surprisingly modest bios because the feed does the heavy lifting.
They do not need the bio to scream.
Specific beats impressive
“Posting weird internet behaviour I notice” tells me more than “digital culture strategist.”
“Making tools for anonymous internet people” tells me more than “building the future of digital identity.”
“Mostly crypto, occasionally something useful” tells me more than “investor and thought leader in emerging technologies.”
Normal words are underrated.
You are allowed to describe what you do without turning it into a category invented by a venture capitalist.
A little mystery is fine
You do not need to answer every question.
Especially on an anonymous account.
The bio can leave gaps.
Maybe it says what the account is interested in but not who runs it.
Maybe it references a project without explaining your entire role.
Maybe it contains one strange line that only makes sense after somebody follows you for a while.
That can be better than packing every fact into 160 characters.
People click around.
They figure things out.
That is part of using the internet.
The easiest test
Read the bio out loud.
Then imagine saying it to somebody who just asked:
“What do you do?”
If you would feel like an absolute dickhead saying it in real life, there is a decent chance it should not be in your bio either.
Not always.
The internet has room for characters.
But there is a difference between having a character and sounding like you swallowed a LinkedIn headline.
Your bio should make the account easier to understand.
It does not need to convince anybody you are important.